We are The Ribbon Box
The Ribbon Box is a community and global media platform – by your side through the highs and lows of every unique fertility, wellbeing, and family-building journey.
From expert-led Q&As and shared stories to giveaways, events, and exclusive offers, it’s all here!
Our mission
We want to be the place you come for information and reassurance that’s free, reliable, and always inclusive. We’re here to empower the journey you’re on – whoever you are, and wherever you’re at.
Whether you’re looking for pregnancy advice that spans each trimester, nifty parenting hacks to make your life simpler, or you just want to feel like the best version of yourself, we believe that no one should have to go it alone.
Our story
We’ve been there too, and we get it. Following a male infertility diagnosis and several rounds of fertility treatment, Eloise Edington founded The Ribbon Box (formerly known as Fertility Help Hub) back in 2019, to help support others and create the community that she and her husband wished they had along the way. Read her story here.
Today, fertility struggles, difficult pregnancies, and women’s health concerns are a shared experience on our growing team – and half of us are parents of small children. This personal insight underpins everything we do.
Meet our team
Eloise Edington
FOUNDER & CEO
Location: UK
Hanging out with friends and family is everything to me | My creative flair allows me to seek out innovative ways to support our incredible community at The Ribbon Box, especially sharing my fertility story to empower others and reduce stigma.
Jack Edington
COMMERCIAL DIRECTOR
Location: UK
Good wine and family time are my favourite things | Father to five sperm donor-conceived children, I’m keen to share my fertility story to help support others.
Harriet Lovett
SENIOR PARTNERSHIPS MANAGER
Location: UK
I’m into eating not cooking | I love running, spending time with friends and family, and seeking out the best and most relevant partners for our community.
Sim Nirvana
PARTNERSHIPS MANAGER
Location: UK
I’m originally from Sydney, and passionate about nutrition and fitness | I adore building relationships and seeking the best partnerships for our community.
Samantha Paragona
PARTNERSHIPS
Location: USA
I’ve worked as a fertility nurse practitioner and am very passionate about women’s healthcare and fertility | I love running, reading, traveling, spending time with friends and family, and searching for the best partners to join our great community!
Zoé Wery
PARTNERSHIPS
Location: EU
I’m fueled by three things: dogs (obsessed), traveling through Asia (forever planning my next trip), and all things girl power (because, obviously) | With a background in digital marketing and sales, I’m passionate about connecting with people and building genuine relationships that work for everyone | For me, it’s all about collaboration and creating meaningful partnerships.
Emma Harpham
LEAD EDITOR
Location: UK
Passionate about women’s wellbeing, menstrual health, and connecting people with content that’ll help them feel good | Lover of tea, learning languages, and countryside walks.
Lois Callan
SOCIAL CONTENT CREATOR & STRATEGIST
Location: UK
I’m a wellness lover passionate about women’s health and making a real difference | I love all things social media, and igniting my creative flair | Outside of work, you’ll find me running, trying out a Pilates class, or enjoying coffee with friends | A creative soul and self-confessed organisation freak, I’m obsessed with Italian food and all things colourful and quirky!
Jessie Day
CONTRIBUTING SENIOR EDITOR
Location: UK
Passionate about messaging, words and storytelling, I’m a copywriter, fertility warrior and busy working mum | You’ll mostly find me typing, chatting, bossing my family around and spinning plates | Plus training for a diploma in nutrition.
Kristina Lopez
US CONTRIBUTING WRITER
Location: USA
Copywriter, book editor and travel obsessive with a passion for helping people learn more and live better | Always with a new recipe pinned to try and novel to chase through | Grateful to connect and grow with an empowering global community of women.
Get in touch
Community chatter
Are you a reader, and want to ask a question, or share your story with us?
Email hello@theribbonbox.com
Connect with others who are going through it too, and join the conversation over on our Community Space – launching soon.
Partnerships and media
Are you a business or brand, and want to send us products or discuss working together?
Email hello@theribbonbox.com
Read up on our brand-new corporate benefit packages, for more ways we can support you.
