We are The Ribbon Box
The Ribbon Box is a community and global media platform – by your side through the highs and lows of every unique fertility, wellbeing, and family-building journey.
From expert-led Q&As and shared stories to giveaways, events, and exclusive offers, it’s all here!
Our mission
We want to be the place you come for information and reassurance that’s free, reliable, and always inclusive. We’re here to empower the journey you’re on – whoever you are, and wherever you’re at.
Whether you’re looking for fertility help, pregnancy advice that spans each trimester, nifty parenting hacks to make your life simpler, or you just want to feel like the best version of yourself, we believe that no one should have to go it alone.
Our story
We’ve been there too, and we get it. Following a male infertility diagnosis and several rounds of fertility treatment, Eloise Edington founded The Ribbon Box (formerly known as Fertility Help Hub) back in 2019, to help support others and create the community that she and her husband wished they had along the way. Read her story here.
Today, fertility struggles, difficult pregnancies, and women’s health concerns are a shared experience on our growing team – and half of us are parents of small children. This personal insight underpins everything we do.
Meet our team
Eloise Edington
FOUNDER & CEO
Hanging out with friends and family is everything to me | My creative flair allows me to seek out innovative ways to support our incredible community at The Ribbon Box, especially sharing my fertility story to empower others and reduce stigma.
Jack Edington
COMMERCIAL DIRECTOR
Good wine and family time are my favourite things | Father to five sperm donor-conceived children, I’m keen to share my fertility story to help support others.
Harriet Lovett
SENIOR PARTNERSHIPS MANAGER
I’m into eating not cooking | I love running, spending time with friends and family, and seeking out the best and most relevant partners for our community.
Ella Din
PARTNERSHIPS EXECUTIVE
I’m passionate about women’s health and wellbeing, both physically and mentally. And an advocate for creating safe spaces to have these conversations | Outside of work I’ll likely be at the cinema or at a concert | Always fuelling my creativity with anything crafty and definitely enjoying lots of coffee or matcha!
Sebastien Oates
PARTNERSHIPS EXECUTIVE
I’m passionate about women’s health and wellbeing, and the importance of open, honest, and trusted conversations around it | Outside of work, I enjoy travelling, playing tennis, and spending time with my family, with a strong focus on balance in both life and health.
Ryn Cole
PARTNERSHIPS EXECUTIVE
An optimistic American living in London, I have a deep love for writing and getting lost in gothic literature | I am a strong feminist who cares about supporting women and empowering others | While I’m not working, you can find me at a yoga class, cooking in my tiny kitchen, or exploring the city with a hazelnut latte.
Deborah Oredeko
INFLUENCER PARTNERSHIPS EXECUTIVE
I’m a bubbly and outgoing person that enjoys connecting with others and spreading positivity wherever I go | In my spare time, you can typically find me at the movies, immersed in a good book, or exploring new restaurants and experiences | I cherish discovering new things and making the most of each moment.
Emma Harpham
EDITORIAL LEAD
I’m a women’s wellbeing and menstrual health advocate, and I love guiding written stories, social content and conversations that inform, support, and connect across all of our sectors | When I’m not at my desk with a mug of tea in hand, I’ll be reading, learning languages, or disappearing off into the countryside for long walks.
Lois Callan
SOCIAL CONTENT CREATOR & STRATEGIST
I’m a wellness lover passionate about women’s health and making a real difference | I love all things social media, and igniting my creative flair | Outside of work, you’ll find me running, trying out a Pilates class, or enjoying coffee with friends | A creative soul and self-confessed organisation freak, I’m obsessed with Italian food and all things colourful and quirky!
Alex Stephens
SOCIAL CONTENT CREATOR & COMMUNITY MARKETING COORDINATOR
I love all things social media and thrive on creating engaging content that connects with people | You’ll often find me exploring new restaurants, spending time in London discovering hidden gems, or browsing my favourite shops | I’m also a big matcha fan and rarely go a day without it.
Jessie Day
SENIOR CONTRIBUTING EDITOR
Passionate about messaging, words and storytelling, I’m a copywriter, fertility warrior and busy working mum | You’ll mostly find me typing, chatting, bossing my family around and spinning plates | Plus training for a diploma in nutrition.
Kristina Lopez
US CONTRIBUTING WRITER
Copywriter, book editor and travel obsessive with a passion for helping people learn more and live better | Always with a new recipe pinned to try and novel to chase through | Grateful to connect and grow with an empowering global community of women.
Get in touch
Community chatter
Are you a reader, and want to ask a question, or share your story with us?
Email [email protected]
Connect with others who are going through it too, and join the conversation over on our Community Space – launching soon.
Partnerships and media
Are you a business or brand, and want to send us products or discuss working together?
Email [email protected]
Read up on our brand-new corporate benefit packages, for more ways we can support you.
