What’s inside our Holland & Barrett baskets – best buys, team faves & what to stock up on, when you’re in the UK
If you’ve ever popped into Holland & Barrett “just for XYZ” and somehow left with collagen, magnesium, protein snacks, herbal tea and three wellness products you absolutely didn’t plan on buying, same.
From fertility supplements and gut health staples to matcha sachets, bone broth, vegan protein and cult beauty buys, the British wellness giant has become a bit of a one-stop shop for anyone navigating, well – anything. Wellbeing, hormones, parenting hacks, peri/meno support or simply trying to feel slightly more put together during the week, it’s all yours across those dark green-clad aisles, if you know what you’re looking for.
We asked the Ribbon Box team to share the Holland & Barrett products they genuinely re-buy, recommend and rate – from affordable staples to top-sellers that the industry’s best recommend online.
Here’s what’s inside our baskets right now.
Jessie Day, Senior Contributing Editor, age 40
Vital Proteins Collagen Peptides Unflavoured – around £29.99
Collagen is absolutely one of the biggest wellness categories at Holland & Barrett right now, and this is my personal favourite. It dissolves properly into coffee or smoothies without making everything taste weird, and it’s an easy protein boost when life is chaotic. I mostly love the individual sachets for adding on the go.
There’s also huge online interest in H&B collagen generally, and this is consistently one of the top-selling products for a reason.
Cheesies Gouda Snack – around £1.50
Any of the flavours really, but gouda is the fave in my house – brilliant, portable high- protein snack for the whole family, there’s a goat milk option too, and a bigger pack for movie night snack bowls etc (my 8YO loves to mix these in with her popcorn!). I love that there’s no rubbish in them, just baked cheese.
Don’t let the packaging put you off – this is kids’ aesthetic!
Freja Instant Bone Broth Chicken – around £15
I love bone broth, but I don’t have time or space to make and store it! This is absolutely amazing from Freja – portable and instant, with clean ingredients. I make a mug on a cold morning, or pimp it up with noodles and a few veggies or shredded chicken when getting in late. Brilliant for seasons of sickness too.
UpCircle Coffee Face Scrub Citrus Blend – around £12.99
One of those influencer recommendations that actually lived up to the hype. Affordable, smells gorgeous and leaves my skin feeling so, so glowy.
FLO Bamboo Pads – around £4.50
Comfortable, sustainable and genuinely reliable. I’m also keen to try the underwear range whenever I finally spot it in-store.
Proceive Fertility Supplements – from around £24.95
One of the biggest fertility supplement bestsellers you’ll regularly see at H&B. We’ve covered more on how long Proceive takes to work, and if you shop directly through Proceive you can use code RIBBONBOX20 for 20% off selected ranges.
If you’re navigating hormones or fertility with PCOS, our guide to getting pregnant with PCOS naturally is also worth bookmarking.
Jessie’s picks
Lois Callan, Social Content Creator & Strategist, age 23:
Holland & Barrett Dark Chocolate Hazelnuts – around £1.25
The perfect sweet snack. Crunchy, chocolatey and feeling far more indulgent than they actually are.
Holland & Barrett High Strength Triple Omega 3-6-9 – around £14.99
I started taking these before coming off the pill after seven years, loving the mix of omega oils plus starflower and flaxseed oil for hormone support.
Heath & Heather Organic Dandelion, Burdock & Hawthorn Tea – around £3
A cosy tea I love for digestion, bloating and water retention – plus I actually enjoy the taste, which is rare for wellness teas.
Lois’s picks
Alex Stephens, Social Content Creator & Community Marketing Coordinator, age 23
Holland & Barrett High Strength Slow Release Vitamin B12 – around £18.99
A brilliant staple if you’re low in energy or following a more plant-based diet. The slow-release formula makes it especially good for busy lifestyles.
Holland & Barrett ABC Plus Tablets – around £8.99
I rate these as an easy all-round multivitamin for covering the basics without overthinking wellness routines.
Alex’s picks
Emma Harpham, Editorial Lead, age 30
PerfectTed Organic Matcha Green Tea Sticks – around £6.50
So I’m obsessed with these because it’s good value to buy one pack that lasts a week and make it myself, rather than buying matcha every day. Why matcha? It has a longer, slower energy release so I don’t crash during the day, and the sachets are great for on the go/the office!
Floradix Liquid Iron Formula – around £16.99
Because I can feel that I’m depleted every month (thanks heavy periods) and despite the slightly funky taste, it’s gentler on the digestive system than GP-prescribed tablets – big plus for no alcohol, preservatives or added colourings. Also – it’s a classic.
Tisserand Total De-Stress Moodfix Mist – around £7.99
I don’t like smoke cleanses or incense, so these light and airy Tisserand essential oil sprays do it for me. This one is my absolute go to for an energy reset and helps me be mindful of carving out de-stress time!
Emma’s picks
Deborah Oredeko, Influencer Partnerships Executive, age 21
Bloom Clear Protein Collagen Strawberry Watermelon – around £24.99
This is the only protein powder I genuinely enjoy – it tastes more like juice than a traditional thick shake.
Clear proteins are having a huge moment right now, especially among women who hate chalky textures.
Vitabiotics Feroglobin B12 Capsules – around £7.99
I’m a low iron girly, and this is my favourite for supporting iron levels without the metallic aftertaste many supplements leave behind.
Deborah’s picks
Seb Oates, Partnerships Executive, age 33
Viviscal Man Healthy Hair Vitamins – around £39.99
Hair wellness supplements continue to trend massively online, and I rate these for supporting thicker, healthier hair growth.
Viviscal Thickening Shampoo – around £11.99
Used alongside the supplements, this is my go-to buy from H&B.
Seb’s picks
Ella Din, Partnerships Executive, age 28
Tisserand Real Calm Moodfix Mist – around £7.99
Snap with Emma on this one! Using the spray and matching body oil as part of my nighttime routine helps me switch off before bed.
Naturya Gut Feel Flaxseed Blend Cacao Maca – around £5.99
Adding this to my overnight oats for extra protein and fibre (always needed as a vegan) packs some extra flavour without being too chocolatey.
Holland & Barrett Soy Protein Chunks – around £3
Perfect for a lazy girl vegan dinner, I add these to pretty much all my meals when I need a protein boost for minimal effort, super cheap and easy!
Ella’s picks
Your trending Holland & Barrett questions (before you chuck 27 unplanned items in your basket)
If you’ve spent any time on wellness TikTok lately, you’ll know Holland & Barrett searches are booming around collagen, magnesium, creatine, turmeric, shilajit and tan tablets. Before you impulse-buy your way through the supplement aisle, here are the questions everyone seems to be asking.
Is Holland & Barrett actually good?
Honestly, for convenience and variety, yes. It’s become a bit of a UK wellness institution because you can browse everything from fertility supplements and vegan protein to skincare, sports nutrition, herbal remedies and healthy snacks all in one place.
A big part of the appeal is the mix of trusted brands alongside H&B’s own-label products, meaning you can usually find something at different price points.
That said, it’s still worth reading ingredient labels carefully – especially with buzzy TikTok supplements and anything making dramatic health claims.
Do Holland & Barrett do student discount?
Yes, usually through platforms like Student Beans and UNiDAYS. The discount tends to sit around 10%, although offers vary throughout the year.
If you shop there regularly, it’s also worth checking member pricing and app offers because those can sometimes work out even better than standard discount codes.
Do Holland & Barrett sell NMN?
They do, and it’s one of the biggest longevity wellness trends online right now.
NMN (nicotinamide mononucleotide) is linked to cellular energy and NAD+ production, which is why it’s become so popular in healthy aging and biohacking conversations.
Holland & Barrett stocks selected NMN products online, although availability changes frequently because demand is high.
Do Holland & Barrett sell shilajit?
Yes – another wellness ingredient that’s exploded online recently.
Traditionally used in Ayurvedic wellness practices, shilajit is often marketed around energy, stamina, vitality and fertility. H&B stocks selected products online, but quality varies massively between brands, so ingredient transparency really matters here.
Are Holland & Barrett tan tablets safe?
Tan tablets spike in popularity every spring and summer, and yes, Holland & Barrett stocks several options.
Most contain ingredients like beta-carotene, designed to support skin pigmentation alongside normal sun exposure. Products legally sold in the UK must meet supplement safety regulations, but they’re not suitable for everyone.
Importantly, tan tablets are not a replacement for SPF and won’t protect your skin from UV damage or reduce skin cancer risk.
If you’re pregnant, breastfeeding or taking medication, it’s always sensible to check ingredients with a pharmacist or GP before adding them to basket.
And honestly, that’s probably the best way to approach Holland & Barrett in general. It’s brilliant for discovering genuinely useful wellbeing products – whether that’s fertility support, collagen, iron supplements, protein snacks or calming bedtime rituals – but the sweet spot is shopping intentionally, rather than panic-buying every viral trend you see online.
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