Can digital health coaching really help with weight loss? This award winning app has helped users lose 20 million pounds

Between conflicting advice, restrictive diets and the pressure to make big lifestyle changes overnight, it’s easy to feel like getting healthier has to mean making cuts in your life.

But digital health coaching apps are offering a different approach, combining personalised guidance, behaviour change tools and everyday support to help people build healthier habits that fit around real life.

One app making waves is Simple Life, an award-winning health coaching app designed to help users take a more sustainable approach to weight loss. With more than 21 million downloads, a 4.7★ App Store rating from over 303,000 five-star ratings, and recognition including being voted the No.1 app of 2025 by Forbes, Simple Life has helped users lose more than 20 million pounds collectively.

Keep reading to learn more, and to snag a Simple Life app discount code​.

What is Simple Life?

Simple Life is a digital health coaching app that creates a personalised weight loss plan based on your goals, lifestyle and preferences.

Rather than focusing on extreme diets or an all-or-nothing mindset, the app uses a behaviour change approach to help users understand their nutrition, improve daily habits and create routines they can maintain long term.

After completing a short quiz, Simple builds a personalised plan with tools including food tracking, intermittent fasting guidance, workouts, nutrition support and access to an AI-powered wellness coach.

How does Simple Life app work​?

 Personalised health coaching

Everyone’s health journey is different, which is why Simple starts by learning about your goals and lifestyle.

The app creates a plan tailored to you, helping you focus on realistic changes around eating habits, movement and wellbeing rather than following a one-size-fits-all approach.

Easy food logging without restrictive dieting

Tracking meals can help people understand their habits, but traditional calorie counting can sometimes feel complicated or overwhelming.

Simple makes food logging easier, allowing users to record meals by:

• Typing what they’ve eaten
• Using voice logging
• Taking a photo of their meal

The app doesn’t focus on cutting out food groups or weighing every bite. Instead, it helps users understand their nutritional needs and make informed choices that support long-term health.

NutriScanner for everyday nutrition insights

Simple’s NutriScanner helps users understand the nutritional content of meals, whether they’re eating at home or out and about.

By providing insights into everyday food choices, it aims to help users feel more confident about what they’re eating without making meals feel restrictive.

Intermittent fasting support

For those interested in intermittent fasting, Simple includes a tracker and guidance to help users incorporate fasting safely into their routine.

Rather than promoting extreme restriction, the focus is on creating balanced habits alongside good nutrition and sustainable lifestyle changes.

Personalised workouts

Exercise doesn’t have to mean spending hours in the gym. Simple creates personalised workout plans based on your preferences and fitness level.

Available activities include:

• Walking
• Yoga
• Pilates
• HIIT
• Tai Chi

This makes it easier to find enjoyable ways to stay active.

Avo: your AI wellness assistant

Simple’s in-app coach, Avo, provides personalised support and practical guidance whenever users need it.

Users can ask Avo for:

• Healthy recipe ideas
• Snack suggestions
• Workout recommendations
• Advice on reaching their health goals

The more you interact with Avo, the more it understands your preferences and needs. Pretty neat.

Does the Simple Life app work​?

Simple Life has helped users lose more than 20 million pounds collectively, with many users sharing their experiences of using the app to support their health goals.

 Meet Blinky: Simple’s emotional support companion

While many health apps focus on tracking meals, workouts and progress, Simple has added a new feature designed to make accountability feel more encouraging.

Blinky is a furry in-app companion that reacts to your habits. Log your meals and Blinky celebrates. Ignore your goals for too long and Blinky lets you know.

The idea is to add a little extra motivation and make building your healthy habits feel more rewarding and actually work.

Looking for the Simple Life app discount code​?

Readers can use the code SIMPLEDEAL to save 80% off Simple Weight Loss Plans.

There’s also a 2-for-1 offer available. Once subscribed, users can share their Simple Premium access with someone else at no extra cost, whether that’s a partner, family member or friend.

While we only ever recommend products and services we’d actually use ourselves, we may make commission on some of them listed in this article.