5 positive Gen Z wellness trends on socials right now (& the UK influencers we rate)
Wellness in 2026 is set to be all about making health feel part of your everyday life.
And it turns out that Gen Z are really taking the reins here, and maybe a few of us considered “Gen Z-adjacent”, too. Any mid-90s babies here who feel like they don’t quite fit into any generation? Yep, me too!
From community fitness and sleep improvements to mindful movement, nutrition with purpose, and digital wellbeing resets, those currently in their 20s are shaping what “wellness for life” looks like in the UK and beyond.
If you’re looking to level up your feeds this year, you might want insight from both the trends and the Gen Z wellness influencers worth following on Instagram, TikTok and beyond.
A quick pointer before we dive in: Wellness content online can be super inspiring, but before jumping on any trends, remember that advice from influencers on mental health, fitness, nutrition and all the things that fall under that umbrella should be treated carefully, just like you would any other health guidance.
With this in mind, here’s our round-up of the biggest things we’re spotting right now, and some of the top wellness influencers (UK edition) that you might want to follow too, whether you’re Gen Z or not.
5 trends shaping 2026, with Gen Z wellness influencers leading the way
1. Wellness as social life and community fitness
Gen Z want to do wellness together. Group fitness, park runs and even dance workouts are replacing solo sessions with friend-fuelled routines.
So much so, that Strava has dubbed run clubs “the new nightclubs”, where Gen Z are four times more likely to meet people than in bars.
On Team TRB, we’re here for it. It’s a space to connect, with a social element that is becoming more central to how we live our wellness daily, especially when things get busy and we want to combine both!
2. Healthier lifestyle and mindful drinking
Younger Brits are investing more in overall wellness, from hydration and exercise to reducing alcohol intake.
New data via Ocado suggests that three in five Gen Z drinkers consider trading booze for functional, wellness-focused drinks at social occasions – think kombucha, kefir and matcha.
This trend shows up in how Gen Z tailors their days, too: more water, fewer heavy nights, and a stronger focus on clear, intentional choices that support sleep, mood and energy.
On your TRB reading list: Cherry juice for sleep – can the viral Sleepy Girl Mocktail actually help you get better shut-eye?
3. Nutrition and eating for health goals
Gen Z are moving away from fad dieting and towards purposeful nutrition.
In practice, this looks like eating with specific health goals like better gut health, immunity, or energy.
This functional approach shows up all over social media, where food prep, nutrient-dense meals and DIY recipes are shared with context. Not as “restrictive diets” but as sustainable lifestyle habits.
4. Skincare and sunscreen as non-negotiables
Yep, this is a huge one.
One study by Skin Health Alliance found that 65% of Gen Z adults frequently use sunscreen, and nearly three quarters are influenced to buy skincare products by social media.
On your TRB reading list: How I learned to manage hormonal acne naturally in my 20s (after saying no to hormonal treatments)
5. Mental health and digital wellbeing resets
Unplugging isn’t niche anymore. Numbers via Medium suggest that 40% of Gen Z are using apps like Forest or phone timers to stop the scroll, and 50% are actually curating their feeds to prioritise helpful, positive content and mental wellbeing.
Basically, whether that’s a weekend “no-scroll challenge” or mindful tech breaks during the day, Gen Z are setting boundaries and sharing tips on social platforms.
On your TRB reading list: Breaking the scroll – The landline mode trend, plus other phone addiction tips to try
Where to hit follow – Team TRB’s top UK wellness influencers
For Gen Z and beyond, here are our top picks.
Dr. Kemi Fabusiwa
Follow: @dr.fab on IG & @dr.fab on TT
Who they are: Dr. Kemi Fabusiwa (often known simply as Dr. Fab) is a UK-based NHS doctor and skincare expert who splits her time between clinical work and educating an online audience about healthy skin.
What they share: Dr. Fab’s feed is full of clever skincare tips that actually make sense. She talks routines, products and ingredients in a way that doesn’t make your head spin, and she’s brilliant at busting myths (so you can stop stressing over whether hyaluronic acid is a magic potion).
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James Warnock
Follow: @jwarnockk on IG & @jwarnockk on TT
Who they are: James Warnock is a UK‑based fitness and lifestyle influencer with a strong Instagram presence. His content blends everyday wellness inspiration with honest reflections on building a healthier life.
What they share: James is all about showing fitness as part of a normal life, not an extreme hustle. Expect running and workout clips that feel do-able, tips on consistency and the occasional cheeky motivational nudge.
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Dr. Faye Bate
Follow: @drfayebate on IG & @drfayebate on TT
Who they are: Dr. Faye Bate is one of those medical doctors who manages to also be really relatable. Based in the UK, she lives for women’s health advocacy, and sensible, everyday wellness advice.
What they share: Faye dishes out practical tips that really stick. Think easy tweaks for stress, menstrual cycle hacking, and daily habits that genuinely improve wellbeing.
With a lovely sprinkling of lifestyle, her content is clever but she’s really real with it, which is why we love her.
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Sophie Richards
Follow: @sophie.richards on IG & @sophie.riichards on TT
Who they are: Sophie is basically a friendly wellness coach who also happens to be smashing it online. Based in the UK, she’s big on anti-inflammatory living and women’s wellbeing.
What they share: Sophie’s content is all about feeling lighter, moving better, and getting your energy back without completely overhauling your life. Think lymphatic drainage, reset routines and inspo for your weeknight dinners that make you actually look forward to food shopping.
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With Gen Z wellness influencers, and more specifically wellness influencers in the UK sharing real-world hacks, there’s plenty of inspiration to make wellness a fun and motivating part of your 2026 scroll.
Try following a couple of these creators and see which trends resonate with you.
Are we missing someone from our list? You know what to do. Pop us a DM over on Instagram or TikTok.
Are you a brand, creator or influencer working in the (peri)menopause, wellbeing, fertility, pregnancy, family-building and parenting space? We’ve just launched the first of its kind Influencer Collective, powered by us here at TRB. It’s a brand new platform, built to support easier connection and spark important conversations.
