Looking for mums (or dads) to follow on IG? Here are 15 UK family influencers we’ve got our eye on
Whether you’re doing some light scrolling on the school run, looking for relatable voices who share the emotional realities of family life, or love specific hacks for finance, education, solo parenting or home improvement, Instagram has become one of the best places to find your people.
The rise of family influencers UK audiences genuinely connect with has been huge over the last years, and has created supportive and honest spaces where you can feel seen, as well as discover products, routines and perspectives, and maybe even have a bit of a much needed laugh.
UK family influencers we rate
From big celeb names you’ve probably already seen around to smaller creators building highly engaged communities, these UK family influencers offer a mix of honesty, humour, and everyday reality.
Looking for family influencers Instagram accounts worth following? Our list is a great place to start – handpicked by our team of mums and social media lovers.
1. Alexandra Teasdale
Former Norland Nanny and parenting expert Alexandra blends fun and uplifting humour with real, tried and tested tips for raising children and family live.
Mum to two, she’s got a really engaged audience who keep coming back again and again.
Not only that, she’s also a Leiths Trained Cook, meaning that she shares incredible and easy recipes and hacks for feeding families, from little bellies to adults. Yum!
2. The Kabs Family
One of the most recognisable family influencers UK audiences love, the Kabs Family bring an adorable energy and humour to the Internet through their three children.
Their videos cover parenting highs and lows, family milestones and real-life routines, all with a strong sense of joy and connection.
Plus, they’ve got around 1.2M subscribers on YouTube, so head over to their channel if you’d like to see what all the fuss is about!
3. Emily
A military wife and mum to two little loves, Emily’s page focuses on her whimsical home, plus family routines and day-to-day parenting moments.
Her interior DIYs and crafts are unreal, and we love that she can literally turn her hand to anything, whilst juggling her children and a Hungarian Vizsla puppy (phew!).
Being a military wife, a lot of her family content has a focus on solo parenting – something that many of us might find relatable.
4. Louise Thompson
Louise (of Made In Chelsea fame) shares openly about motherhood, recovery and family life along with her partner Ryan and their son.
Her content is rooted in advocacy for those who have experienced birth trauma, as well as transparency, vulnerability and strength alongside everyday parenting moments and lifestyle content that strikes a chord deeply with many of us.
We covered Louise’s birth story following her appearance on BBC Women’s Hour back in 2025, if you’d like to get caught up. She cracked open a conversation that society is really struggling to have.
5. Warren Hoyte
Warren brings a refreshing perspective to the family influencers Instagram space.
His account focuses on fatherhood, representation and daily life with his wife and three children, sharing meaningful moments and practical parenting hacks.
Plus, he has some pretty top product tips for the whole family too.
6. Sydney Mae Crouch
Sydney shares family life as a single mum as well as pregnancy and parenting opinions with a pinch of style and fun.
Follow her for honest updates, partner dynamics and thoughts on parenting through a breakup, as well as relatable routines that help you feel part of her evolving family story.
7. Hattie Smith
Hattie blends motherhood with lifestyle, wellness and fashion.
Her content with her husband and three children is infectiously positive, and offers insight into raising a young family while managing work and personal wellbeing.
Balanced and aspirational yet realistic? We love.
8. Jake Graf
Jake is a trans creator sharing his family life with his wife Hannah and their children, offering advocacy for LGBTQ+ parenting and trans fatherhood.
Alongside, Jake and his wife share everyday family moments and a lot of thoughtful podcast chats.
And seriously, if you haven’t watched the Channel 4 documentary about their experience becoming transgender parents, you should.
9. The Pelo Family
The Pelo Family of seven share joyful, honest content centred on parenting, culture and family routines. In their own words, it’s ‘real life’ and ‘not perfect’!
For those keen to learn more about home education, they also document intentional education that goes further than just replicating school, but at home.
Their account brings humour and authenticity, creating a strong connection with followers looking for relatable family content.
10. Stacey Solomon
You’ll probably recognise Stacey if you live in the UK and have ever switched on your TV – but she has built one of the most engaged communities among top family influencers in the UK.
Mum to five, her content blends home life, parenting, organisation and really real and honest family moments, creating a warm and welcoming space her followers return to daily.
We’re so there.
11. Stuart & Frances
@stueyarmfield & @francishaugen
Gay dads Stuart and Francis share their journey through parenting, offering meaningful visibility to LGBTQ+ families.
Their accounts include parenting milestones, daily routines and reflections on building their family.
12. Rochelle Humes
Rochelle shares a polished yet relatable view of parenting, career and family routines.
Her content includes family moments, home life, and practical insights.
Also her (completely gorgeous) baby brand My Little Coco is absolutely smashing it right now, making her one of the most recognisable family influencers UK parents follow.
13. Emily Miller
@emilyfayemiller
Emily shares her experience of pregnancy and early motherhood with honesty and openness.
Her content captures the emotional and practical sides of becoming a parent, alongside everyday routines and lifestyle moments.
14. The Choi Family
The Choi Family bring humour, chaos, and relatability to parenting multiple children as an interracial family.
Their videos reflect real family dynamics, daily routines, and shared moments that just resonate.
15. Chaneen
Chaneen shares motherhood, family routines, and lifestyle content with warmth and transparency.
Her posts offer insight into raising young children while balancing personal identity and daily life.
Ready to spruce up your morning scroll?
These UK family influencers give you access to a community that reflects real parenting experiences in many different forms. You’ll find reassurance, practical ideas, humour, and connection.
We love that they’re collectively normalising the full spectrum of family life while creating spaces where the rest of us might feel a little less alone.
So whether you’re newly pregnant, deep in toddler life, parenting teens, or simply loving family content, these are some of the top family influencers building meaningful communities right now. Are we missing someone from our list? You know what to do. Pop us a DM over on Instagram or TikTok.
Are you a brand, creator or influencer working in the (peri)menopause, wellbeing, fertility, pregnancy, family-building and parenting space? We’ve just launched the first of its kind Influencer Collective, powered by us here at TRB. It’s a brand new platform, built to support easier connection and spark important conversations.
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