Among the nutrients with growing evidence behind them? Omega-3 fatty acids. You’ll see omega-3 in conversations about brain and heart health, but these essential fats play a surprisingly powerful role in male fertility too.
Sperm motility – how to support it, if you’re worried
From food sources to lifestyle habits, testing and questions for your doctor.
L-carnitine for fertility – it’s not just for wellness bros
L-carnitine isn’t just for the gym. Learn how it supports sperm and egg health, dosage info, and how to combine it with CoQ10 and collagen.
Let’s cut to it – how important is sperm quality, really?
The story in 2025 – sperm quality affects much more than conception. Even with fertilisation, low-quality sperm can impact embryo development and lead to early pregnancy loss.
Male infertility – the chemicals you really need to avoid (& the everyday fixes that work)
The environment we live in today is saturated with endocrine-disrupting chemicals (EDCs). Thanks to a growing body of research, and expert-led support from teams, we now know a lot more about how male fertility works, and what affects it.
Male fertility & its importance – what should men be taking?
Whether you’re actively trying to conceive or simply preparing your body for parenthood in the future, understanding male fertility vitamins and supplements – and maintaining a consistent baseline – could be pivotal.
Understanding egg quality in younger women – the guide to action if you’re in your 20s (or early 30s)
With top tips for at-home strategies from Zita West and team, today we’re exploring the factors affecting egg quality in younger women – again, think 20s and early 30s – and outlining the key signs to watch for.
What you need to know about omega-3, fertility and the impact of deficiency
Not every ‘fish oil’ is created equal. And, what even is a fish oil? Are all omega-3 supplements fish oils? Why do I still pop these glistening soft gels when prepping for pregnancy? Let’s find out.
Nutritionist quick-fire – your CoQ10 top questions, smashed
In today’s quick-fire, we’re catching up with Head of Nutrition at Zita West Products Rebecca Traylen, tackling your top questions about CoQ10. From optimum dosage for fertility and when to start/stop, to that all-important ubiquinol vs ubiquinone question.
CoQ10 for male fertility – essential info, and 3 ways to top up
CoQ10 has been under the spotlight recently, for its role in improving male fertility. But what exactly are the benefits, and how can you ensure you’re getting enough?
The best sources of CoQ10 to have on rotation while TTC
Let’s take a look at a top 5 of foods high in CoQ10, how our senior editor works each one into her diet (and her partner’s!) plus a top supplement recommendation.
A power antioxidant – 11 ways ALA (alpha lipoic acid) can support fertility
The Zita West supplement line just got an upgrade, with the addition of new power antioxidant, high-strength Alpha Lipoic Acid. Get the detail on ALA and fertility – from its benefits to specifics around male and female support, dosage and more.
Why (nearly) every new mama needs a Vit D spray
From immune and bone health to mood and breastfeeding notes – here’s the why on keeping a vitamin D spray in your pocket/changing bag/kitchen drawer, after giving birth.
How to relieve postpartum constipation (with special notes on c-sections, breastfeeding & more)
Constipation is a normal but uncomfortable – and, for many of us, distressing – issue for postpartum mums. It’s often caused by a combination of factors, but we know that c-sections can really increase the likelihood. Here’s the tool kit to support.
That’s a wrap! Almost – here’s everything I’ve taken from the Zita West Supplements line (before, during and closing out my twins IVF pregnancy)
You asked, so here they are. Each and every formula our founder has taken from the best-selling, world-renowned line before, during and closing out this pregnancy.
Couple goals – need a fertility supplement for you and for him? These are the packs to know, plus boosters for same-sex partners
Whatever your situation – and however you identify – sorting your couples’ fertility supplements from a one-stop shop is ideal. Here’s how we go about it.
Baby, let’s go – what vitamins should I take when pregnant?
Looking for the right prenatal? Go for a brand backed by serious expertise, who you know and trust to get quality ingredients spot on, at an effective dosage, right across pregnancy and the postpartum period. For us, it’s Zita West. And here’s why.
Prepping for IVF in 2024? Here’s my nutritionist’s starter pack
IVF supplements can be a real game-changer, for knowing you’re giving your body targeted, specific micronutrient support. Fertility nutritionist Isabelle Obert gives us a first look at the core micronutrients she’d have IVF patients pack in ahead of treatment – from supplements to yummy meal ideas.
Does NAC prevent miscarriage? It’s never that simple, but here’s the 101
NAC – short for N-acetyl cysteine – is under the spotlight right now, thanks to its promising impact on female fertility – particularly for women who have PCOS – sperm health, and people experiencing recurrent miscarriage and pregnancy loss.
The NHS says these are the most important vitamins for pregnancy
When there’s just so much to think about and factor in, it helps to have a baseline guide. The NHS highlights these two vitamins as the most important for pregnancy and preconception. Today we’re deep-diving the why and how on each.
Your personal PCOS and fertility toolkit, with team Zita West
The PCOS and fertility supplements 101 Figuring out your PCOS strategy? The good news is, there's so much we can do, thanks to targeted micronutrient support. This condition affects one in ten people with ovaries, and is one of the most common causes of infertility, the NHS says. But, you absolutely can get pregnant with [...]
How Much is Fertility Treatment? US & UK Costs, Explained
Undergoing fertility treatment can be hugely expensive. Fertility treatment is a huge investment and financing IVF treatment is understandably a common concern is cost. With no guarantees that one cycle will be “enough”, the possible cost of IVF can skyrocket. Just one round of IVF can set intended parents back around £5,000 to £7,000 in [...]
Hormonal imbalance in men, with team Zita West
There’s so much online dedicated to female hormones, fertility and tests, nutrition and tweaks to improve endocrine balance. But what about hormonal imbalance in men? It’s crucial to fertility, so let’s dive in, with our go-to experts at Zita West.
PCOS and Inositol – how can this supplement help when TTC?
You might’ve seen PCOS and Inositol talked about in tandem – but what actually is Inositol? What’s the link with PCOS? And how can it help when TTC? Watch Zita West give us expert insight into all these questions and more.
Legendary for a reason – our 7 all-time favorite Zita West products
From bestselling micronutrient blends to pioneering holistic treatment – think world-leading acupuncture, diet support and more – for many of us, Zita’s approach sets the bar for proactive, natural fertility self help.
Now Shipping To The US — Zita West Fertility Supplements
Sometimes, even in fertility, our team hit a stop-press moment. Zita West supplements launching in the US is one of them. Here’s why.
Supplementing during IVF – what to take and why
The prenatal vitamins IVF plan For TRB founder and CEO Eloise, it's one of the first things to factor in. Which vitamins to take during IVF (and in the build-up, and then the two week wait). Whatever stage you’re at with your fertility, managing your body’s nutrient levels is a gentle yet easily actionable way [...]
Trying to conceive? Here’s how to look after your vaginal microbiome
If you're trying to conceive, you're probably following recommended advice to prepare your body for pregnancy. Following a fertility-friendly diet? Check. Cut out cigarettes and alcohol? Yep! Taking a high-quality preconception supplement? Absolutely! But did you know you can boost the chances of conception and healthy pregnancy by supporting your vagina's microbiome? TRB has teamed [...]
6 fertility books to pop on your reading list
Here at TRB HQ, we know from super personal experience that when starting any kind of health, fertility or IVF treatment journey, we tend to want to sniff out all of the extra help and information we can get - beyond the clinic's dry information leaflets! Taking to Google, we quickly realised it's a pretty [...]
Top of the pops – the UK fertility supplements you love (and why)
When TTC, maintaining a healthy lifestyle and diet is often recommended to improve fertility, as nutrients found in food can improve reproductive health. But some nutrients are harder to find in our diets and so getting the right daily intake of these nutrients is not always possible through food alone. Fertility supplements can reassure you [...]
Preparing Your Mind and Body for IVF by Zita West Fertility Clinic
Today on The Ribbon Box, we hear from a well-regarded boutique fertility clinic in Central London, the Zita West Clinic. They are renowned for their holistic approach at ZWC and people travel far and wide for their expertise as fertility specialists. Read on to find out their recommendations and tips on how to prepare mentally [...]
Zita West’s Top Nutrition Tips for a Healthy Conception
Zita West fertility supplements, nutrition tips & more When you’re going through fertility treatment, you want to give it your best shot (excuse the pun). We know first-hand how much time, effort, energy and money can be spent ‘getting it right’. So, we’re delighted to hear from world-renowned Zita West (former midwife, fertility acupuncturist and [...]
